Why Do Attractive Chinese Women Bother With Matchmaking Sites?

Jianxiang Lee
3 min readFeb 14, 2022

Why do attractive people bother with dating or matchmaking sites at all? One would surmise that, if you look good, finding a partner would be a piece of cake. But this isn’t the case at all.

The number of Chinese people signing up on dating apps, matchmaking sites, and even learning the ins and outs of romance via dating camps is increasing. It isn’t just the men, but the women as well who are trying out different means and ways to attract a partner. Being alone is something many of them fear.

Marriage is a serious business in China, both figuratively and literally. Chinese society is predicated on strong family bonds and succession. Women are taught that marriage is something that has to be achieved, especially by a certain age.

The marriage industry in China is estimated to generate over $20 billion in annual revenue. The industry’s growth also serves to promote marriage as a desirable goal among China’s youth.

But why is it that many attractive Chinese women are leaning towards international matchmaking sites to find potential husbands, being that men outnumber the females by a ratio of 104.9 to 100 as of 2021?

1. Attractiveness isn’t everything.

Let’s address the elephant in the room, that attractiveness is not everything. Physical attraction may only be important during the dating phase, but it diminishes in value when compared to personality, chemistry, goals, and even social status.

While it is true that modern Chinese women put a premium on having good skin, perfect hair, and looking fit, it is no guarantee for a long-term partnership.

2. Modern way of life

China promotes a culture of hard work. In major cities, the pace is fast, and there is little time for rest and leisure, much less dating.

Matchmaking sites offer Chinese women a fast and efficient way to weed out undesirable suitors based on their preferences.

3. Stigma for unmarried women

There exists a stigma among unmarried women called Sheng Nu, or “leftover women.” Women who, for whatever reason, are unable to marry by around the age of 27 are looked down upon in society.

This doesn’t just bring shame to the woman, but to her family as well. It is no surprise that in places like Shanghai, there are marriage markets where families advertise their unwed sons and daughters, hoping for prospects to make an offer.

Matchmaking sites are the answer for many of these women as they can pair up with foreign men who have no prejudice when it comes to age.

4. The rise in wealthy, independent women

The number of female executives and businesswomen is skyrocketing in China. While this means well for female empowerment, it does have one glaring disadvantage — a lack of male suitors.

Traditional Chinese culture dictates that the man must be the head of the household and capable of providing a car and a place to live. Men are terrified of women who are more financially successful than them and avoid them as prospective partners.

This has left a big number of attractive and successful Chinese women without suitors. The solution? Matchmaking companies that open the doors not just to successful foreign men, but men who are confident enough to date them even if they don’t make as much money.

Finding a long-term partner is a struggle for many men and women living in fast-paced, ultra-modern metropolises all over the world. But modern problems require modern solutions. This is why many have learned to put their trust in reputable matchmaking companies that bring their ideal partner straight to their computer screen. At least in China, it’s a solution its women are choosing to go with.

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Jianxiang Lee

Professional Matchmaker and Relationship Counselor for China Brides, Marriage and Travel Agency at https://www.china-brides.com